Digital Marketing

strategy

It always starts with Competitor Analysis and Database Analysis to develop an effective digital marketing strategy. Only by doing that can we have clear insights and relevant objectives whenever we put resources on a specific campaign. For me, it often comprises SEO, SEM, Social Media, Emails and Video platforms.

  • Increased and Improved lead generation from online by 400%
  • Enhanced, sustained SEM Click-Through Rate at above 8.5%
  • Improved website ranking to best among competing brands

SEO & SEM

Many people think of SEO as techniques (SEM as paid) to rank a website higher in keywords’ search results on Google. Although it is not incorrect, in my view, they are more than that. From my experience working with different brands and businesses since 2013, I have found SEO & SEM to be more of an user experience design than some technology settings.

Thanks to Google, which constantly revises its search engine algorithm to enhance user experience, from mastering all related skills I realized the best SEO practices depends almost entirely on true understanding of how our specific target audience consumes.

In the past 6 years, I have worked for 14+ brands on 20+ websites, not only to do SEO & SEM for websites but also to produce high quality content that goes with it. With the experience, SEO & SEM have become one of the major part of my Marketing Strategies. I worked hands-on, and in some cases, worked along with vendors.

  • Platforms used
    *listed separately for social media
    • Google Analytics
    • Google Ads
    • Bing Ads
    • Outbrain
    • Hubspot
  • Search Engines :
    • Google
    • Yahoo (Hong Kong)
    • Yahoo (Taiwan)
    • Microsoft Bing
    • Baidu

From experience, working out a specific combination of different search engines for each business and marketing campaigns could greatly reduce resource consumption and thus enhanced Return on Investment.

Highlight : B2B Inbound marketing

Like restaurants, it does matter whether a customer comes in at the front door or from the back door, so does our websites. Search Engine Keywords are important, but what is more important is the pages the search results land to, and the whole experience designed for visitors landing to different pages from different keyword search. Not only for search engines, this strategy also works for many other digital media: blogs, e-books, social media, webinar, video platforms etc..

The best example among my previous works is inbound marketing strategy we used when I worked as Marketing Director for iCHEF. We developed and succeeded in a cross-channel inbound marketing strategy using viral videos, topical blogs, LIVE streaming webinars and e-books

  • Produced viral video series of 15 which has I,000,000+ non-paid views across channels
  • Wrote Blogs Series which stays #1 on for target audience #1 keyword for over 3 years
  • Improved 200% lead generation pipeline continuously provides quality leads