Growth Hacking

JOINT PR Campaigns

Public Relations Campaigns inviting media, preparing releases, paid social and organic social media shares on Facebook and Instagram; media exposure of both brands’ products and services across paid, earned and owned media.

WeChat Launch

Launched WeChat profiles and set up content strategy, reputation management and auto-personal mixed response system for consumer brands, medical aesthetic group and lifestyle loyalty program; with same services provided on Sina Weibo.

Personal & Direct Marketing

Worked with clients, industry leaders, government departments and strategic partnership, generated quality leads and valuable business opportunities.

Shop opening

Handled pop-up stores, retail shops opening for consumer brands from design to execution management.

data-driven projects

Researched and developed new shop-opening strategy based on customer data, which helped the company to have clear target on timely expansion. With first-party and second-party data analysis, I also managed and executed dozen DM campaigns with high ROI, for health-care brand multinational property development company.

Event & Seminar

Joined with DBS, launched industry-first training bootcamp for 1 year. Over 150 entrepreneurs in the industry participated, which has been the hottest and the most long-lasting DBS BusinessClass event in Hong Kong.