6 years of experience
From my experience, Social Media Strategy for B2B & B2C products and services can be very different, and also for difference audience (Hong Kong, China & Foreign). Success often comes with good data-driven strategy.
- 30+ brands and products
- Hong Kong, China, Taiwan, Singapore, UK, US
- Published:
- 10,000+ Posts
- 600+ Blogs
- 4500+ Social Media Response
- Traditional Chinese, Simplified Chinese, English
planning, management & Production
With the right strategy and a well-planned Social Media Calendar, I managed production of over 10,000+ pieces of social media content, with around 50% of time hands-on.
Design, Video Editing, copywriting
I studied Fine Arts and Translation at The University of Hong Kong (HKU), and I studied Film, Cinema and Digital Media at Hong Kong Baptist University (HKBU). With the academic and practical training in university, as well as the constant practice at work, I am very good with all the necessary programs and skills for Social Media Content.
- Adobe Photoshop
- Adobe Illustrator
- Adobe Spark Video
- Adobe Premiere Pro
- Adobe After Effect
- Final Cut Pro
- HTML, CSS
- WordPress, Wix
- Google Suite
- Google Snapseed
- Medium , Pinterest
- Instagram Layout
- Facebook Power Editor
Publish & analysis
Publishing content across channels at the right time can be crucial to whether they go viral or be ignored among tremendous amount of content on social media every minute. Consistent and Regular monitoring and analyzing how good the social media strategy works is necessary.
Frankie Leung 